[Master] Strategy and Competitive Analysis

Blockveranstaltung

course number

9.24900

semester

WiSe 2024/25

lecturer

description

Course description

This course consists of three main parts and focuses on contemporary theory and its application. The aim of this course is to enable students to acquire the techniques of competitive analysis that are essential for a firm to understand the trends in its industry, or industries, its competitors and the opportunities in other related and unrelated industries and also to enable students to acquire the theory and concepts of strategy, in particular, strategy at the functional level, the business level, and the corporate level. The course outline follows the sequential strategy and planning process conducted in most firms.

Course Outline

Part I
Introduction to Strategy - Concepts and Perspectives
Competitive Analysis and Internal and External Environments

Part II
Dimensions of Competitive Advantage
Functional Level Strategy
Business Level Strategy

Part III
Corporate Level Strategy
Single industry and Multi industry Strategies
Horizontal Integration
Horizontal Diversification
Vertical Integration

additional information

location: 01/EZ04: Monday, 25.11.2024 14:00 - 17:00, 15/105: Tuesday, 26.11.2024, Tuesday, 03.12.2024 16:00 - 19:00, 41/111: Wednesday, 27.11.2024, Friday, 29.11.2024 14:00 - 17:00, Friday, 06.12.2024 11:00 - 17:00, 41/E02: Thursday, 28.11.2024 14:00 - 17:00, 29/E13: Monday, 02.12.2024 10:00 - 13:00, Monday, 02.12.2024 15:00 - 18:00, Tuesday, 03.12.2024 - Wednesday, 04.12.2024 10:00 - 13:00, Wednesday, 04.12.2024 15:00 - 18:00, Thursday, 05.12.2024 10:00 - 13:00
times: Dates on Monday, 25.11.2024 14:00 - 17:00, Tuesday, 26.11.2024 16:00 - 19:00, Wednesday, 27.11.2024 - Friday, 29.11.2024 14:00 - 17:00, Monday, 02.12.2024 10:00 - 13:00, Monday, 02.12.2024 15:00 - 18:00, Tuesday, 03.12.2024 10:00 - 13:00, Tuesday, 03.12.2024 16:00 - 19:00, Wednesday, 04.12.2024 10:00 - 13:00, Wednesday, 04.12.2024 15:00 - 18:00, Thursday, 05.12.2024 10:00 - 13:00, Friday, 06.12.2024 11:00 - 17:00, Room: 41/111, 41/E02, 29/E13
first term: Monday, 25.11.2024 14:00 - 17:00, Room: 01/EZ04
course type: Vorlesung und Proseminar (Offizielle Lehrveranstaltungen)

fields of study

• Wirtschaftswissenschaften > M.Sc. Wirtschaftsinformatik (Akkreditierung 2024) > Wahlpflichtbereich Betriebswirtschaftslehre
• Wirtschaftswissenschaften > M.Sc. Betriebswirtschaftslehre (Akkreditierung 2022) > Seminare
• Wirtschaftswissenschaften > Wirtschaftswissenschaften für Studierende anderer Fachbereiche > Veranstaltungen für den Fachbereich 06 > Master Anwendungsfach BWL
• Wirtschaftswissenschaften > M.Sc. Betriebswirtschaftslehre (Akkreditierung 2014) > Seminare
• Wirtschaftswissenschaften > M.Sc. Betriebswirtschaftslehre (Akkreditierung 2014) > Management
• Wirtschaftswissenschaften > M.Sc. Economics (Accreditation 2022) > Betriebswirtschaftslehre (Business Administration) > BWL (BA)
• Wirtschaftswissenschaften > M.Sc. Wirtschaftsinformatik (Akkreditierung 2017) > Wahlpflichtbereich Betriebswirtschaftslehre
• Wirtschaftswissenschaften > M.Sc. Economics (Akkreditierung 2014) > Seminare
• Wirtschaftswissenschaften > M.Sc. Economics (Akkreditierung 2014) > Management
• Wirtschaftswissenschaften > M.Sc. Betriebswirtschaftslehre (Akkreditierung 2022) > Schwerpunkte > Management
• Wirtschaftswissenschaften > Courses in English
• Business Administration and Economics
• Wirtschaftswissenschaften > M.Sc. Betriebswirtschaftslehre (Akkreditierung 2022) > Betriebswirtschaftslehre > BWL

modules

• Master of Science Betriebswirtschaftslehre > WIWI-24900 - Strategy and Competitive Analysis
• Master of Science Wirtschaftsinformatik > WIWI-24900 - Strategy and Competitive Analysis
• Master of Science Economics > WIWI-24900 - Strategy and Competitive Analysis
• Master of Science Betriebswirtschaftslehre > WIWI-M-02002-MA - Strategy and Competitive Analysis
• Master of Science Wirtschaftsinformatik > WIWI-M-02002-MA - Strategy and Competitive Analysis
• Master of Science Economics > WIWI-M-02002-MA - Strategy and Competitive Analysis