[Master] Strategy and Competitive Analysis

Blockveranstaltung

course number

9.24900

semester

WiSe 2025/26

lecturer

description

Course description

This course consists of three main parts and focuses on contemporary theory and its application. The aim of this course is to enable students to acquire the techniques of competitive analysis that are essential for a firm to understand the trends in its industry, or industries, its competitors and the opportunities in other related and unrelated industries and also to enable students to acquire the theory and concepts of strategy, in particular, strategy at the functional level, the business level, and the corporate level. The course outline follows the sequential strategy and planning process conducted in most firms.

Course Outline

Part I
Introduction to Strategy - Concepts and Perspectives
Competitive Analysis and Internal and External Environments

Part II
Dimensions of Competitive Advantage
Functional Level Strategy
Business Level Strategy

Part III
Corporate Level Strategy
Single industry and Multi industry Strategies
Horizontal Integration






The Strategy and Competitive Analysis event will take place in blocks between 24 November and 5 December. The schedule can be found under Schedule, subject to change.

To take part in the Strategy and Competitive Analysis course in the winter semester 25/26, please apply by e-mail between 01.10.2025 and 13.10.2025. Please send your application to the secretariat of the Department of Corporate Management (sekretariat.uf@uni-osnabrueck.de). The application must include a current transcript of records in pdf format; applications without a transcript of records will not be considered. Please also make sure that your transcript of records shows a current average grade. If further examinations are passed in the period up to the end of the application deadline and these are shown on the transcript of records, it is the applicant's responsibility to submit an updated transcript of records within the application deadline so that these credits can still be taken into account. Please also state in your email whether you have already attended Mr O'Connor's ‘International Strategy’ course last semester and that you undertake to adhere to the specified schedule. Participation is compulsory. You will be informed of your decision shortly after the application deadline.

Places on this course are limited to a total of 25. A maximum of seven places can be allocated to students on the Master's degree programme in Information Systems. 18 places are allocated to students on the Master's degree programmes in Business Administration and Economics, based on the credit points already earned in the Master's degree programme. The first 18 students with the highest number of credit points are accepted (credit points in the additional account are not taken into account). In the event of a tie, preference is given to students in higher semesters. In the event of an equal score and the same number of semesters, the better grade point average is decisive. The students concerned will be notified of their acceptance after the application deadline. All other students will be moved to the waiting list in Stud.IP.

Binding registration for the examination takes place via OPIuM, the registration period will be announced under ‘Announcements’. Only those students who have been allocated a place on the course can register for the examination.

additional information

location: 22/215: Monday, 24.11.2025 14:00 - 17:00, 01/214: Tuesday, 25.11.2025 16:00 - 19:00, 11/214: Wednesday, 26.11.2025 14:00 - 17:00, 15/130: Thursday, 27.11.2025, Thursday, 04.12.2025 14:00 - 17:00, 22/104: Friday, 28.11.2025 14:00 - 17:00, 29/E13: Monday, 01.12.2025 10:00 - 13:00, Monday, 01.12.2025 14:00 - 17:00, Tuesday, 02.12.2025 12:00 - 16:00, Tuesday, 02.12.2025 18:00 - 21:00, Wednesday, 03.12.2025 10:00 - 12:00, Wednesday, 03.12.2025 14:00 - 17:00, 41/112: Friday, 05.12.2025 10:00 - 17:00
times: Dates on Monday, 24.11.2025 14:00 - 17:00, Tuesday, 25.11.2025 16:00 - 19:00, Wednesday, 26.11.2025 - Friday, 28.11.2025 14:00 - 17:00, Monday, 01.12.2025 10:00 - 13:00, Monday, 01.12.2025 14:00 - 17:00, Tuesday, 02.12.2025 12:00 - 16:00, Tuesday, 02.12.2025 18:00 - 21:00, Wednesday, 03.12.2025 10:00 - 12:00, Wednesday, 03.12.2025 - Thursday, 04.12.2025 14:00 - 17:00, Friday, 05.12.2025 10:00 - 17:00, Room: 22/104, 29/E13, 41/112
first term: Monday, 24.11.2025 14:00 - 17:00, Room: 22/215
course type: Vorlesung und Proseminar (Offizielle Lehrveranstaltungen)

fields of study

• Wirtschaftswissenschaften > M.Sc. Wirtschaftsinformatik (Akkreditierung 2024) > Wahlpflichtbereich Betriebswirtschaftslehre
• Wirtschaftswissenschaften > M.Sc. Betriebswirtschaftslehre (Akkreditierung 2022) > Seminare
• Wirtschaftswissenschaften > Wirtschaftswissenschaften für Studierende anderer Fachbereiche > Veranstaltungen für den Fachbereich 06 > Master Anwendungsfach BWL
• Wirtschaftswissenschaften (alt) > M.Sc. Betriebswirtschaftslehre (Akkreditierung 2014) > Seminare
• Wirtschaftswissenschaften (alt) > M.Sc. Betriebswirtschaftslehre (Akkreditierung 2014) > Management
• Wirtschaftswissenschaften > M.Sc. Economics (Accreditation 2022) > Betriebswirtschaftslehre (Business Administration) > BWL (BA)
• Wirtschaftswissenschaften > M.Sc. Wirtschaftsinformatik (Akkreditierung 2017) > Wahlpflichtbereich Betriebswirtschaftslehre
• Wirtschaftswissenschaften (alt) > M.Sc. Economics (Akkreditierung 2014) > Seminare
• Wirtschaftswissenschaften (alt) > M.Sc. Economics (Akkreditierung 2014) > Management
• Wirtschaftswissenschaften > M.Sc. Betriebswirtschaftslehre (Akkreditierung 2022) > Schwerpunkte > Management
• Wirtschaftswissenschaften > Courses in English
• Business Administration and Economics
• Wirtschaftswissenschaften > M.Sc. Betriebswirtschaftslehre (Akkreditierung 2022) > Betriebswirtschaftslehre > BWL

modules

• Master of Science Betriebswirtschaftslehre > WIWI-24900 - Strategy and Competitive Analysis
• Master of Science Wirtschaftsinformatik > WIWI-24900 - Strategy and Competitive Analysis
• Master of Science Economics > WIWI-24900 - Strategy and Competitive Analysis
• Master of Science Wirtschaftsinformatik > WIWI-M-02002-MA - Strategy and Competitive Analysis